March 30 - Moving yet another step closer to delivery, Premium green automaker Fisker Automotive has appointed its first group of North American retailers to market and service its luxury plug-in hybrid vehicles, beginning with the $87,900, 100mpg Karma sedan later this year. Thirty-two award-winning retailers have confirmed their intent to carry the Fisker marque.All Fisker retailers are well-established operations familiar with premium brands, new technology and discerning clientele. Many are family-owned, each is active in giving back to their communities, and all understand the need to offer premium customers a vehicle that reduces environmental impact.
By keeping startup costs low and not requiring floor-planning beyond demonstrator and display cars, Fisker is able to attract new franchises even in tough economic times. President Obama's recent pledge of $2.4B to support development of plug-in hybrid vehicles and battery technology is added incentive.
Fisker showrooms will reflect the company's concern for the environment and their vehicles' emission free capabilities. "They will be Eco-facilities, not Ego-facilities," Fisker Board member Vic Doolan said. Architecture calls for natural and sustainable materials like wood and textiles. An available solar-powered car port can keep demonstrators clean, dry, fully charged and ready to go.
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