Monday, March 23, 2009

Drifting Heads Mainstream

March 13 - D1GP USA has announced that it has finalized a deal with GPI Content Corporation and The FOX Television Station Group to air
each of the D1GP USA Championship Points Series events in an estimated 45 million homes on FOX owned TV stations.

Each event, slated as a one hour special, is anticipated to be broadcast adjacent to high-profile sporting events during the fall 2009 season. The FOX owned and operated broadcast TV stations provide content to nearly 40 percent of the nation's households and nearly 44 percent of the nation's Hispanic households, assuring that D1GP USA viewers will be the largest U.S. audience ever to witness drifting.

Rich Goodwin, president of D1GP USA, commented "Not only will die-hard fans be able to catch all of the action, but millions of people who have never been exposed to drifting will have a chance to see the best drivers in the world going head to head - all in spectacular high-definition TV."

Weekly coverage of the D1GP USA Championship Points Series will commence this spring on the weekly syndicated motorsports show Steel Dreams TV, seen in more than 150 U.S. television markets and covering some 70 million households.

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