Monday, September 22, 2008

If You Owned a Viper SRT-10...


Sep. 7 - Likely the modern progenitor of "in your face" styling, the Dodge Viper is, without a doubt, an all-American sports car and the icon of the Dodge brand.

For 2009, the Dodge Viper SRT10 remains available in two body styles - Roadster and Coupe. Both feature a dramatic hood with a more efficient hood scoop for air induction and functional hood louvers to facilitate a greater cooling effect for the powerful 8.4-liter 600-horsepower V-10 engine underneath.


The 2009 Dodge Viper SRT10 generates 600 horsepower (450 kW) and 560 lb.-ft. (760 N•m) of torque from its 8.4-liter (510-cubic-inch) V-10 engine. In the performance category, the numbers speak for themselves: 0-60 mph in under four seconds, quarter-mile time in the low 12-second range, 0-100-0 mph in the low 12-second range and 60-0 mph braking in under 100 feet.

If You Owned a Viper SRT-10, you would share the following demographic characteristics with your fellow Viper owners:

• Gender: 96 percent male/four percent female
• Median Age: 45 years old
• Annual Household Income: $173,000
• Education: 44 percent college graduate
• Household: 62 percent married
• Occupation: Primarily executive/entrepreneurial

While Chrysler's equity capital owners shop the car around to potential suitors, there is little doubt of the brand's ability to survive and sustain the kind of market approach that made it an American icon in the first place.

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