Hyundai Launches Halo Vehicle: Genesis Coupe

Oct. 13 - Hyundai Motor Co. launched its Genesis Coupe in the Korean market today. The Genesis Coupe raises the Hyundai brand's emotional quotient to a new level with its high performance capabilities and front engine/rear wheel drive architecture.

Genesis Coupe projects a unique sports car look with strong character lines, pronounced shoulders and dynamic details. The aggressive, wedge-like silhouette, short overhangs and long wheelbase give it classic sports car proportions. Inside and out, the design is thoroughly provocative. The exterior front styling radiates a sporty character. Its dynamic hood, carefully articulated bumper surfacing and sharply distinctive headlamps combine to give
hints of strong performance.

The Genesis Coupe is the most thrilling performance coupe yet from Hyundai. It promises to be the most affordable 300-hp sport coupe on the planet. At the heart are two performance-focused engines: The range-topping, all-aluminum 310-horsepower DOHC 3.8-liter V6 Lambda RS. The base engine will be the 223 horsepower, 2.0-literturbocharged Theta. Like the V-6, the Theta employs a Dual CVVT system plus a piston oil cooling jet which is positioned under each
cylinder to deliver improved cooling and better fuel efficiency.

Hyundai hopes to sell 40,000 Genesis Coupes annually, 5,000 in Korea and 35,000 in overseas markets. The Genesis Coupe's target customer is a middle-aged male looking for superior acceleration and handling performance.