AMG Expands Worldwide

Nov. 20 - AMG, the performance brand within Mercedes-Benz Cars, is establishing 175 new AMG Performance Centers worldwide by the
end of next year. A commitment to first-class service quality at every stage in the customer relationship is one of the key elements of the AMG brand promise of “Performance”. This focus on developing an even closer relationship with customers extends to a total of 15 countries.

The redesigned sales showrooms of the AMG Performance Centers are characterized by a consistently applied AMG identity. High quality materials, exclusive furnishings and a palette of colours that is representative of AMG create an exclusive atmosphere. An oversized AMG engine badge serves to remind visitors of the company’s philosophy of "One Man – One Engine": The assembly of each powerful AMG engine by just one engineer.

A series of AMG Performance Roadshows will allow some 200 customers at each of the AMG Performance Centers to experience the world of AMG in more detail. Expert presenters will talk to customers and prospective customers about the history and the fascination of the AMG brand.

High-performance vehicles from the current AMG range will be available for intensive test drives; while a display of exclusive vehicles from the AMG Performance Studio, such as the SL 63 AMG Edition IWC will serve to underline AMG's expertise in the development and design of extraordinary sports cars.