New, Easy Clean Wheels Debut

Nov. 12 - Wheel manufacturer Alcoa has developed a product that makes dirt-engrained wheels a thing of the past. With Dura-Bright technology, it is easy to remove dirt and brake dust with minimal cleaning. Using only water for cleaning, the technology offers a polished finish that will neither chip, fade or yellow like traditional alloy wheel finishes. Penetrating the wheel itself, the unique Dura-Bright technology will not crack, peel nor corrode ensuring that the wheel stays looking good for many years.

The metal treatment technology, proven to last in the tough truck market, will also make life easier for consumers when they come to sell their car. "Black specks and yellowing can ruin the appearance of a car, making it harder to get the best price when selling," explains Mike Parnell, Vice President and General Manager – Alcoa Auto Wheels.

Alcoa forged aluminium wheels provide increased strength and durability gains and are typically twice as strong as a comparable cast aluminium wheel in crush tests. A forged wheel also reduces un-sprung weight on a car, maximizing vehicle performance, including more responsive steering and braking performance, while reducing weight compared to a similar cast aluminium wheel by over 20 percent.

The first european application will be available this winter on the new Audi A6.